The 10th Da Lat Flower Festival 2024 is a provincial cultural and tourism event that aspires to grow into a national and international celebration. It serves to promote the culture, people, and tourism of Da Lat - Lam Dong to both domestic and international visitors, further affirming Da Lat as Vietnam's Flower Festival City, a UNESCO Creative City in Music, and one of Asia’s “Top 5 Impressive Festival Cities.”

The Da Lat Flower Festival has officially entered its 10th edition

With the theme “Da Lat Flowers – Symphony of Colors,” the festival will feature 10 main programs, 12 supporting programs, and additional events. The 10 main programs include the Opening Ceremony of the 2024 Flower Festival, a New Year's Eve 2025 Art Program and Closing Ceremony, flower spaces, and an international conference on green tourism and cultural industries. Other events include a special art program from Bao Loc, a trade exhibition of OCOP products, and a Flower and Heritage Street Carnival featuring flower-decorated car parades, fashion shows, and street art performances.

The 12 supporting programs include the “Dalat Fun Color” Music Festival, the “Bao Lam – Legend and Convergence” Festival, the Korea - Da Lat 2024 Music Festival, and several running events. Additionally, the festival will showcase cultural preservation workshops, art exhibitions, and interactive tourism experiences.

"The Fragrance of Silk and Tea" leaves a lasting impression in its debut

The 10th Da Lat Flower Festival 2024 will be a celebration for the people of Lam Dong Province and a destination for domestic and international tourists to experience the unique cultural and tourism offerings of Da Lat. The festival honors the flower industry of Da Lat - Lâm Đồng, providing opportunities for flower, vegetable, and agricultural producers to network, exchange ideas, and develop their businesses in line with international trends toward sustainability and green growth.

Through the festival, Da Lat’s "Gentle - Elegant - Hospitable" cultural identity will be promoted, fostering pride among the people of Da Lat - Lam Dong. The event encourages active participation from all sectors—government, businesses, and individuals—in enhancing the brand and status of Da Lat as a leading city for festivals and tourism.

PROGRAM OF THE 10th DA LAT FLOWER FESTIVAL – 2024

1. MAIN PROGRAMS

1.1. Opening Ceremony of the 10th Da Lat Flower Festival – 2024

• Time: December 6, 2024 (Friday).
• Venue: Lam Vien Square, Da Lat City.
• Organizing Agency: Department of Culture, Sports, and Tourism.
• Implementing Agency: Lam Dong Center for Culture and Arts.
• Coordinating Units: People's Committees of Da Lat City, Bao Loc City, and districts; event organizers; relevant departments and units.

1.2. New Year's Eve Art Program 2025 & Closing Ceremony of the 10th Da Lat Flower Festival – 2024

• Time: December 31, 2024 (Tuesday).
• Venue: Lam Vien Square, Da Lat City.
• Content: Evaluation and summary of the 10th Da Lat Flower Festival – 2024; Special art performances and low-altitude fireworks to welcome the New Year 2025.
• Organizing Agency: Department of Culture, Sports, and Tourism.
• Implementing Agency: Lam Dong Center for Culture and Arts.
• Coordinating Units: People's Committees of Da Lat City, Bao Loc City, and districts; event organizers; relevant departments and units.

1.3. Flower Spaces

• Time: Expected from December 5, 2024, to January 5, 2025.
• Organizing Agency: People's Committee of Da Lat City.
• Implementing Units: Da Lat Urban Services Joint Stock Company, Da Lat Flower Association, DaLat Hasfarm Co., Ltd.
• Coordinating Units: Relevant agencies and units.

1.3.1. Flower Miniatures Around Xuan Huong Lake

Implemented by Da Lat Urban Services JSC: Area near Thuy Ta Restaurant; Tran Quoc Toan Pedestrian Street; Tao Dan Park; In front of Bich Cau Park; Opposite Zone C of Tran Quoc Toan Park.

• Implemented by Da Lat Flower Association: Area opposite Quan The Am Pagoda.

1.3.2. Flower Streets: Le Dai Hanh – Ong Dao Bridge, Nguyen Van Cu Street

• Implemented by Da Lat Urban Services JSC: Le Dai Hanh Street (Hoa Binh Slope segment); Ong Dao Bridge; Nguyen Van Cu Street.
• Implemented by DaLat Hasfarm Co., Ltd.: Ong Dao Bridge Fountain.

1.3.3. Da Lat Flower Color Spaces at Mini Parks and Parks

• Locations: Tran Hung Dao mini Park; Tran Quoc Toan Park; Yersin Park.
• Implementing Unit: Da Lat Urban Services Joint Stock Company.

1.3.4. International Flower and Ornamental Plant Exhibition

• Venue: Da Lat City Flower Garden.
• Implementing Unit: Da Lat Urban Services Joint Stock Company.
• Coordinating Units: Relevant departments and units.

1.3.5. Flower Miniatures at Zone C of Tran Quoc Toan Park

• Time: From November 2024.
• Venue: Zone C, Tran Quoc Toan Park.
• Implementing Unit: DaLat Hasfarm Co., Ltd.
• Coordinating Units: Relevant departments and units.

1.4. International Conference “Da Lat Developing Green Tourism and Cultural Industries from Natural Resources to Biodiversity and Local Culture”

1.4.1. Side Activities

a. “Vietnam Wild Birds” photo contest

• Organizers: Department of Nature Conservation and Biodiversity (Ministry of Natural Resources and Environment); People's Committee of Da Lat City; Tuoi Tre Newspaper; Vietnam Wild Bird Conservation Association.
• Time: October 2024.
• Venue: Wild forests and pine forests in Da Lat City under conservation and tourism development.

b. “Da Lat Video Clip Creation 2024” Contest – Theme: “Impressions of Da Lat – Film of the city of a thousand flowers”

• Time: From October to December 2024.
• Implementing Unit: Department of Culture and Information of Da Lat City.
• Coordinating Units: Relevant agencies and units.

c. Online Forum (Tuoi Tre Online) “Proposals for Da Lat to develop creative cultural spaces, promote sustainable Tourism”

• Time: From October to December 2024.
• Implementing Unit: Tuoi Tre Newspaper.
• Coordinating Units: Department of Culture and Information of Da Lat City; relevant agencies and units.

1.4.2. International Conference & Award Ceremony for the “Da Lat Tourism Video Clip Creation 2024” Contest

• Time: Expected on December 11 or 18, 2024.
• Venue: Saigon – Da Lat Hotel.
• Co-chaired by: People's Committee of Da Lat City; Tuoi Tre Newspaper; Department of Culture, Sports, and Tourism.
• Implementing Unit: Department of Culture and Information of Da Lat City.
• Coordinating Units: Department of Agriculture and Rural Development; Lam Dong – Da Lat Tourism Association; Relevant departments and localities.

1.5. Art Program: “Bao Loc, City of Fragrant Tea – Silken Colors” Welcoming the 10th Da Lat Flower Festival – 2024

• Time: December 14, 2024.
• Venue: Bao Loc Commercial – Service Center Planning Area (Old Bao Loc Market).
• Organizing Agency: People's Committee of Bao Loc City.
• Implementing Units: Department of Culture and Information; Center for Culture, Information, and Sports of Bao Loc City; Event Organizing Company.
• Coordinating Units: Relevant agencies and units; People's Committees of wards and communes; B’Lao Tea Club; Bao Loc Business Association; Related tea and silk enterprises.

1.6. Exhibition and Trade Promotion of OCOP Products at Da Lat Flower Festival 2024

• Time: December 16–22, 2024.
• Venue: Da Lat City Cultural and Urban Park (Gold Valley Project Area).
• Organizing and Implementing Agency: Provincial Center for Investment, Trade, and Tourism Promotion.
• Coordinating Units: Department of Industry and Trade; People's Committees of districts and cities; Relevant agencies, organizations, and enterprises.

1.7. Wine – Tea – Coffee Street and Da Lat – Lam Dong Specialties

• Time: December 26, 2024, to January 2, 2025.
• Venue: Ho Tung Mau Street area, Ward 3, Da Lat City.
• Organizing and Implementing Agency: Provincial Center for Investment, Trade, and Tourism Promotion.
• Coordinating Units: Department of Industry and Trade; People's Committees of districts and cities; Relevant agencies, organizations, and enterprises.

1.8. Da Lat Vegetable and Flower Market: Magical Crystallization from Good Earth

• Time: December 26, 2024, to January 5, 2025.
• Venue: Tran Quoc Toan Park, Da Lat City.
• Organizing Agency: People's Committee of Da Lat City.
• Implementing Unit: Economic Department of Da Lat City.
• Coordinating Units: Department of Agriculture and Rural Development; Da Lat Flower Association; Relevant agencies and enterprises.

1.9. International Cultural and Art Exchange between Da Lat and Chuncheon (South Korea)

• Time: 7:30 PM, December 27, 2024.
• Venue: In front of 3/4 Cinema, Hoa Binh Area, Da Lat City.
• Organizing Agency: People's Committee of Da Lat City.
• Implementing Unit: Department of Culture and Information of Da Lat City.
• Coordinating Units: Department of Culture, Sports, and Tourism; Center for Culture, Information, and Sports of Da Lat City; Relevant agencies and units.

1.10. Flower and Heritage Street Carnival (Flower Car Parade, Flower Fashion, Street Art)

• Time: December 29, 2024.
• Route: Starting from Golden Imperial Hotel entrance (intersection of Tran Hung Dao – Ho Tung Mau – Tran Quoc Toan – Lam Vien Square).
• Organizing Agency: People's Committee of Da Lat City.
• Implementing Unit: Center for Culture, Information, and Sports of Da Lat City.
• Coordinating Units: Economic Department; Department of Culture and Information; Department of Education and Training; City Youth Union; City Women's Union; Lan Anh Da Lat Investment JSC; Relevant agencies and units.

2. SUPPORTING PROGRAMS

2.1. “Dalat Fun Color” Music Festival

• Time: September 1–2, 2024.
• Venue: Lam Vien Square, Da Lat City.
• Organizing Agency: People's Committee of Da Lat City.
• Implementing Unit: TZ Viet Phat Co., Ltd.
• Coordinating Units: Department of Culture, Sports, and Tourism; relevant departments and units.

2.2. “Bao Lam – Legend and Convergence” Festival (7th Lâm Đồng Provincial Ethnic Minority Culture and Sports Day – Bao Lam 2024)

Time: October 2024.

• Venue: Bao Lam District.
• Co-chaired by: Department of Culture, Sports, and Tourism; People's Committee of Bao Lam District.
• Implementing Units: Lam Dong Center for Culture and Arts; Department of Cultural Management.
• Coordinating Units: Departments of Culture and Information; Centers for Culture, Information, and Sports of districts and cities.

2.3. Korea – Da Lat Music Festival 2024

• Time: One session in November 2024.
• Venue: Da Lat Stadium.
• Organizing and Implementing Unit: Korea Online Distribution Platform Industry Association (KODPIA).
• Coordinating Units: Department of Culture, Sports, and Tourism; People's Committee of Da Lat City; relevant departments and units.

2.4. Lam Dong Trail 2024 Race

• Time: November 8–10, 2024.
• Venue: Valley of Love Tourist Area.
• Organizing Agency: Department of Culture, Sports, and Tourism.
• Implementing Unit: Non Xanh Joint Stock Company.
• Coordinating Units: People's Committees of Da Lat City, Lac Duong District, Don Duong District; relevant agencies and enterprises.

2.5. Lang Biang Pink Grass Festival

2.5.1. Opening Ceremony

• Time: 9:00 AM, November 23, 2024.
• Venue: Pink Grass Hill area, Lac Duong District.
• Organizing Agency: People's Committee of Lac Duong District.
• Implementing Units: Department of Culture and Information; Center for Culture, Information, and Sports of Lac Duong District.
• Coordinating Units: Relevant agencies and units.

2.5.2. Traditional Costume Performance Contest

• Time: 10:00 AM, November 23, 2024.
• Venue: Pink Grass Hill area, Lac Duong District.
• Organizing Agency: People's Committee of Lac Duong District.
• Implementing Units: Center for Culture, Information, and Sports; People's Committees of communes and towns in Lac Duong District.
• Coordinating Units: Relevant agencies and units.

2.5.3. Lang Biang Rose Festival, Culinary and Traditional Wine Contest

• Time: 8:30 AM, November 30, 2024.
• Venue: Hundred-Year Valley – Lang Biang Tourist Area.
• Organizing Agency: People's Committee of Lac Duong District.
• Implementing Units: People's Committee of Lac Duong Town; Lang Biang Rose Cooperative.
• Coordinating Units: Relevant agencies and units.

2.5.4. 1st Bareback Horse Racing Competition 2024

• Time: 9:00 AM, December 7, 2024.
• Venue: Ma Rung Lu Quan II Tourist Area.
• Organizing Agency: People's Committee of Lac Duong District.
• Implementing Units: Center for Culture, Information, and Sports; People's Committees of communes and towns.
• Coordinating Units: Relevant agencies and units.

2.6. Workshop on Preserving and Promoting Cultural Values of Ethnic Groups in Di Linh district

• Time: November 2024.
• Venue: Di Linh District Conference Center.
• Organizing Agency: People's Committee of Di Linh District.
• Implementing Units: Office of the People's Council and People's Committee of Di Linh District; Department of Culture and Information.
• Coordinating Units: Political Center; Center for Culture, Information, and Sports; People's Committees of communes and towns.

2.7. 19th “Green – Clean – Beautiful” Competition

• Time: Summary in early November 2024.
• Venue: Hall of the City Party Committee of Da Lat City.
• Organizing and Implementing Agency: Vietnam Fatherland Front Committee of Da Lat City.
• Coordinating Units: People's Committees of wards and communes; relevant agencies and units.

2.8. “5AM Concert in Da Lat” Music Program

• Time: December 14, 2024.
• Venue: Lam Vien Square, Da Lat City.
• Organizing Agency: Department of Culture, Sports, and Tourism.
• Implementing Unit: Vietnam Airlines Corporation.
• Coordinating Units: People's Committee of Da Lat City; relevant agencies and units.

2.9. 2nd Prenn Challenge “Prenn Trail Challenge 2024”

• Time: December 19–22, 2024.
• Venue: Tea Resort Prenn.
• Organizing Agency: Department of Culture, Sports, and Tourism.
• Implementing Unit: Unique Investment Trade Service Co., Ltd.
• Coordinating Units: People's Committees of Da Lat City, Duc Trong District, Di Linh District; relevant agencies and enterprises.

2.10. “Brilliant Da Lat Flower Colors” Exhibition Celebrating the 10th Da Lat Flower Festival – 2024

• Time: December 2024.
• Venue: Lam Dong Museum.
• Organizing Agency: Department of Culture, Sports, and Tourism.
• Implementing Unit: Lam Dong Museum.
• Coordinating Units: Department of Cultural Management; relevant agencies and units.

2.11. “Bazan Melody” Band Festival

• Time: December 2024.
• Venue: Hoa Binh Area, Da Lat City.
• Organizing Agency: Department of Culture, Sports, and Tourism.
• Implementing Unit: Lam Dong Center for Culture and Arts.
• Coordinating Units: Event companies; relevant agencies and enterprises.

2.12. “Da Lat – Multicolored Flower” Tourism and Experience Tour

Time: Expected from December 24 to 31, 2024.

Venues: Flower farms, production enterprises, and tourist spots in Da Lat City.

Organizing and Implementing Units: Da Lat Flower Association; Lam Dong – Da Lat Tourism Association.

Coordinating Units: Lam Dong – Da Lat Tourism Association; Department of Culture and Information of Da Lat City; Flower farms and villages; Relevant agencies and units.

Ngoc Huyen